During the ad posting process, you have the option to choose the expiration date for your ad. The default setting is 6 months. Available expiration deadlines are 1 week, 2 weeks, 3 weeks, 1 month, 2 months, 3 months, 6 months, and 9 months. If you would like to change the expiration date of your ad simply log in to your account and go to the Your S

It takes planning. Advertising works best and costs the least when the planning and preparation are done in advance. For example, you'll pay less per ad in newspapers and magazines by agreeing to run several ads over time rather than deciding on an issue-by-issue basis. Likewise, you can save money by preparing a number of ads at once. It takes tim

Every time someone clicks on your advertisement, you will pay the fee associated (your bid price) with the specific term searched for and clicked on. Typically you will establish a maximum Cost Per Click Bid (the most you will pay for an individual click) and a Total Daily budget amount.  The bids can vary substantially ranging from a minimum