It is an undeniable fact that we live in a brand-conscious world. Each of us is very specific about the things we use and we, consciously or unconsciously, prefer a particular brand, which we feel is good. This holds good for every product, be it our computers, mobiles, clothes or even daily use items like face wash, shampoo, soap or laundry detergent. But the part where we start following a particular brand comes later on. Initially, we do give each brand a try. That is the time when we decide our preference based on pricing.
Let’s consider laundry detergents, for example. When a homemaker is making a list of groceries for the month, the only thing in her mind is the budget. She is not thinking whether Tide is the leading company or Arm & Hammer are tougher on stains. But she might give a second glance if she hears that Wisk is an affordable brand or that Persil is slashing its prices.
This may be the reason why every brand today has some or the other discounts to offer on their products. Laundry detergent coupons are prevailing all over the Internet, as well as in the form of newspaper cut-outs, mobile messages, and Facebook posts.
Laundry detergent coupons entice the buyer to consider buying a product, even when they are accustomed to a particular brand. Discounts have come to a point where the customer can decide on compromising a bit on the quality, but not on the pricing. Also, it may happen that the customer can stick to a particular brand, but buy it only when a discount is available for that product. This makes it important for companies to give discounts on their products throughout the year or at least to make sure all their products have some discounts or offers once a year.
Coupons might have started initially as a reason for customers to try out a new product. However, increase in competition makes it mandatory for companies to continue giving discounts to make sure that their customers continue to use their products. e-commerce websites like Amazon and e-Bay provide customers with so many facilities. They offer free home delivery, EMI options, and many other customer-friendly services. However, the major deciding factor for the customer remains to get discounts on the products.