Chrysler announced a new 300S Alloy Edition in early 2016, with features like dark bronze 20″ wheels (19″ on AWD) and 300S badge along with titanium exhaust tips and wing badge, headlight and taillight accents and gloss-black windows. This was the latest special edition offered by Chrysler.
A list of the special editions of the Chrysler 300 is as follows.
Motown Edition Models
During the Spring season of the year 2013, 300 Motown Edition model sales were started as a tribute to the Motown genre of music. This edition had additional features on the Chrysler 300C that included A Beats by Dreten-speaker sound system, unique chrome wheels, 100 Motown tunes preloaded on a USB drive and “Motown Edition” badges on the front fenders.
The creator of the Motown genre Berry Gordy, Jr., also appeared in a 2012 TV ad for the Chrysler 300 Motown Edition and promoted his musical. His tagline stated “This is Motown. And this is what we do.”
300S Glacier Edition
Made available in the fall of the year 2012 as a 2013 vehicle model, the 300S Glacier Edition, had signature details unlike any available on other Chrysler 300 models.
The Mopar ’12 was released as a 2012-model that had been designed as a Special Edition Chrysler 300 by Mopar Performance to mark Mopar’s 75th anniversary. It featured a 3:91 gear ratio, unique badging, and sport tuned suspension. It is interesting to note that only 500 Mopar Edition 300’s were made.
John Varvatos Edition
Made available in 2013 and 2014 under the luxury and limited trim, the John Varvatos Editions featured uniquely fascinating exterior and interior colors as well as materials.
The advertising campaigns of Chrysler are worth a mention too, along with the special editions. Three TV commercials were produced as part of the 2011 Chrysler 300 advertising campaign.
The “Homecoming” campaign had Detroit Lions lineman Ndamukong Suh driving through his wet hometown of Oregon, looking back and retracing his humble beginnings in his new 2011 Chrysler 300.