The category of garden furniture has been peeking into the commercial market for quite some time now and it’s been decades since a rudimentary style and design idea has been allowed almost religiously. However, with new age and a new generation as its customers every company needs to modulate their strategies and the way the present themselves and their products in the market. B&M was formed during a time when the world saw a major shift in trend and it was then that the entire world ran into a frenzy to do something different and bring in a change. The space in time in and around the year 1978 witnessed the era the modern world we know of today was shaping itself. Encouraging unique designs in structural analysis, inviting better ideas in material, accepting younger minds in design labs and manufacturing floors, all of this was a highlight for any company in the furnishing industry, regardless if they have been in the scene for decades or if it their first step into that world.
Tapping into the new potential drive, the creators of the brand, in those years, constructed expectations what we know to be reality today.
So what did they do differently? Owning the trade mark of a specialized product is one thing, creating a suitable platform and arena to present their products is another. Regardless of how magnificent your idea is, if the marketing podium you create is incorrect, there is no gain that you can expect.
Glancing through the line of products B&M has to offer in their website, shows us a glimpse of the platform which was envisioned by the stalwarts in the company, when the world was still several steps away from the internet age. They believed in innovation, and simply not following other competitors like sheep.
It is easy for a company to have just one category or slab under which they place the ever-growing demand of garden or patio furniture. In the eyes of B&M that’s not how they write this story. When one clicks on the tab of summer and gardening, the topic bifurcates into sub categories, which most definitely makes it easier for buyers to refine their search and reach the page of that perfect patio set in no time.
From having the usual agendas like furniture, lighting options and plants, one might be amazed at the other slabs of choices. Apart from normal lighting and electrical options, there is a slab that read solar lighting. In a time when world powers are joining hands and having major debate in relation to global warming and eco-friendly living, B&M has placed itself as example for its peers in joining hands for the effort to save energy.
Such is the difference that their ideology and uniqueness impacts the minds of a potential customer and such are the pioneering steps B&M is taking to make their business boom in bloom while paving a perfect path for the demanding market.