4 must-haves to boost traffic on your website

In today’s digital world, every business has its online presence. If you’re not on the Internet, your competitors will surpass you. So, in order to make your brand’s presence felt, building a website is one of the basic things that you should concentrate on. But if you’re new to this and don’t know what the essentials that go into making a website are, then here are a few handy tips for you.

Read on to know the four must-haves for your website to boost its online presence and increase traffic.

Registering the domain name
The first step towards website building is to get the domain name for your website. The domain name is the digital address of your website through which your target audience would search you and get connected to you. There are numerous popular domain name providers to help you get a domain name for your website. You need to check if the domain name you’re looking for is available and choose a subscription plan and register for the same. Once you register the domain name, you can go ahead and contact a website builder to set up your website.

Choosing a website builder
Setting up a website does not need you to be a coder. There are a number of website-building software to help you set up a website in simple and quick steps. If you don’t want to build a site from the scratch, you can easily choose one of the popular website software, select a theme for your website, and voilà, you’re good to go!

Some of the popular website builders are Squarespace, Wix, WordPress, and Weebly, to name a few. You can go through the features of each of these website builders and select the one that best suits your preferences and budget.

Website hosting
Website hosting is an essential stage. All your website content is stored online in the storage unit known as the host. Whenever a person enters your domain name in a web browser, the website content gets fetched from the website host to the browser.

The following are the four types of website hosting.

  • Shared hosting
  • VPS hosting
  • Dedicated hosting
  • Free hosting

The type of hosting you choose for your website depends on the website traffic. A self-hosted website might not help you gauge the website traffic, and therefore, it is advisable to start with a shared hosting and switch to VPS hosting, once you know the exact visitor count on your website.

Contacting a search engine optimization (SEO) company
Search engine optimization (SEO) helps in improving the performance of your website by attracting the target audience and increasing the website’s organic ranking. SEO companies help your website make a strong digital footprint by creating credible content, optimizing the website’s performance, and improving the search engine rankings. Every SEO company has its respective subscription plan, price, features, and add-ons. Compare different options and choose the one that suits your specific needs.

So, if you want to set up a website and don’t know where to begin with, keep these simple tips in mind and you’re good to go.

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Technology & Computing